Event Marketing

Events are more than a date and a venue, they're an experience. From founding a drag-hosted trivia night to producing a sold-out black tie gala, I've built and marketed events that bring people together in unexpected, memorable ways. Each one strategically designed, creatively executed, and backed by real results.

Led and executed marketing campaigns for 6+ events as President of the Carleton Communication Society, driving consistent attendance growth accross every event. Managed budgets from $500 for intimate networking events up to $3,000 for large-scale productions. Oversaw all touchpoints including event branding, social media promotion, email marketing, and sponsorship coordination, culminating in a sold-out Gala with 250+ attendees.

Events Highlighted

The Annual Gala

Black Tie Dinner & Networking Event

Produced and marketed the Annual Gala, a 250 person black tie dinner, managing a $20,000+ budget accross venue, entertainment, vendors, and promotional campaigns. Secured 5 sponsorships and sold 250 tickets at $59 each, generating $14, 750 in ticket revenue while hitting attendance targets. Led all marketing touchpoints including event branding, social media campaigns, email invites, and end-end logistics.

Drag Me to Trivia

Entertainment & Community Event — Recurring Series

Conceptualized and launched "Drag Me to Trivia," a recurring trivia night series hosted by Canadian drag artist Aria Doll, known for her appearance on Call Me Mother Season 2, featuring Carleton and communications-themed questions, live performances, and prizes. Managed the full event lifecycle including talent booking, venue logistics, trivia content creation, email marketing, and ticket sales. Sold 50+ tickets at $10 each within an $800 budget, creating one of the society's most distinctive and talked-about events. The event's success as a recurring series reflects its strong resonance with the Carleton student community and established a bold, inclusive programming identity for the society.

Joint Mixer with UOttawa Communication Society

Cross-University Networking Event & Sports Watch Party

Co-organized a first-of-its-kind cross-university mixer between Carleton and uOttawa Communication Societies at TD Place, drawing 55 students for a live Ottawa 67s hockey game and networking event. Led inter-organizational coordination, venue logistics, ticket sales, and a full promotional campaign across social media and email. Generated $1,375 in ticket revenue at $25 per ticket while delivering a unique, high-engagement experience for two university communities.

Pop in with Profs

Community & Networking Event — Recurring Semester Series

Organized and marketed "Pop in with Profs," a recurring semester kickoff networking event designed to bridge the gap between Carleton communication students and faculty in an informal, community-forward setting. Personally handled all promotional graphics, social media campaigns, email outreach, professor recruitment, game coordination, and on-the-ground logistics, all within a $200 budget. Successfully brought together 20 professors and 30+ students, creating an accessible, free event that fostered meaningful connections between faculty and the student community at the start of each semester.