MY WORK
Social Media Marketing
How I Grew Audience Engagement by 28% Through Authentic Community Building
Over three years, I've developed and executed social media strategies that go beyond posting—they build genuine communities. Working across Instagram, TikTok, Facebook, and LinkedIn, I've created content that resonates with audiences, driving measurable engagement and growth. This project showcases my approach to platform-native storytelling and audience-first strategy.
Event Marketing
From Concept to Execution: Planning a 250-Person Gala on a less than $10K Budget
Event coordination is more than logistics, it's storytelling at scale. I planned and executed a 250-person annual gala, managing everything from vendor coordination and budget oversight to marketing campaigns and on-site execution. This project demonstrates how strategic planning, creative promotion, and attention to detail come together to create meaningful experiences.
Influencer Marketing
Sourcing, Managing & Measuring: How Strategic Influencer Partnerships Generated 200k+ Views & 30+ Customer Reviews
Influencer marketing is about building authentic partnerships that drive real results. For Rock n Roll Ice Cream, I sourced creators, managed end-to-end campaign execution, and tracked performance across five influencer videos that generated 200k+ combined views and resulted in 30+ Google reviews in one month. This project shows my approach to strategic creator partnerships and ROI-focused measurement.