Influencer Marketing

I partnered with Rock n Roll Ice Cream to launch an influencer video campaign, managing everything from sourcing and vetting creators to coordinating deliverables and measuring performance. The campaign produced 5 influencer videos that generated 200k+ combined views, with the top-performing video reaching 155k views. Beyond reach, the campaign drove measurable business impact—generating 30+ Google reviews within a month, directly supporting the brand's reputation and customer acquisition. This project demonstrated the power of strategic influencer partnerships in driving both community engagement and real business results.